"Upcycling"

Research: Remaking & Reusing

A shift in user attitude is needed, moving away from product disposal and towards longevity. The key to product durability is about developing an emotional attachment to something, which creates a desire to care for and repair, rather than dispose of and replace. Designers need to change the way they work, considering the end use of products to allow for a circular system to develop, that extends the life cycle of materials through remaking and reusing.